Teaching Moments: Beauty Culture and Advertising


Home	Teaching Moments: Beauty Culture and Advertising Additional Resources on Advertising and Beauty Culture Start by browsing through some of the advertisements in our Beauty Culture and Advertising subject list. You may want to take a look at some advertisements from current magazines, television commercials, or other media as a point of comparison. Discussion questions: Who is the intended audience in each advertisement (male, female, young, old, white, black, etc.)? What do these advertisements reveal about the expectations of each population? What about these advertisements strikes you as odd, antiquated, or out of fashion? Are these advertisements similar or different to ads today, and how? How do advertisements promote products in terms of the prevention of embarrassment and ugliness? How do advertisements represent products as useful in the promotion of harmonious relationships? How do these advertisements imply that products will make the user more sexually desirable, happy, or fun? How do certain advertisements present racial characteristics as beautiful or ugly, desirable or problematic? What beauty products are advertised in the “Black and White Good Luck Dream Book”? What beauty “problems” are they supposed to solve? How are these beauty “problems” the same or different than those advertised today? On page 5 of the "Black and White Good Luck and Dream Book," the text connects two seemingly separate interests: having an interest in one’s future and having an interest in one’s appearance. What other connections does this text make between astrology, character, dream interpretation, beauty, and hygiene? What is the significance of one text telling the reader both about proper skin creams and about the “secret truths” of one’s character and dreams? Read "Tips When You Go On Television." What advice strikes you as obvious, strange, appropriate, funny? How is the advice directed towards women? Which tips would be inappropriate for men and why? If you were to write a list for men on television, what would it include? This list was composed in the 1970s; how often to women on television still seem to follow these tips today?
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Teaching Moments: Beauty Culture and Advertising
Additional Resources on Advertising and Beauty Culture

Start by browsing through some of the advertisements in our Beauty Culture and Advertising subject list. You may want to take a look at some advertisements from current magazines, television commercials, or other media as a point of comparison.

Discussion questions:

Who is the intended audience in each advertisement (male, female, young, old, white, black, etc.)? What do these advertisements reveal about the expectations of each population?

What about these advertisements strikes you as odd, antiquated, or out of fashion? Are these advertisements similar or different to ads today, and how?

How do advertisements promote products in terms of the prevention of embarrassment and ugliness?

How do advertisements represent products as useful in the promotion of harmonious relationships?

How do these advertisements imply that products will make the user more sexually desirable, happy, or fun?

How do certain advertisements present racial characteristics as beautiful or ugly, desirable or problematic?

What beauty products are advertised in the “Black and White Good Luck Dream Book”? What beauty “problems” are they supposed to solve? How are these beauty “problems” the same or different than those advertised today? On page 5 of the "Black and White Good Luck and Dream Book," the text connects two seemingly separate interests: having an interest in one’s future and having an interest in one’s appearance. What other connections does this text make between astrology, character, dream interpretation, beauty, and hygiene? What is the significance of one text telling the reader both about proper skin creams and about the “secret truths” of one’s character and dreams?

Read "Tips When You Go On Television." What advice strikes you as obvious, strange, appropriate, funny? How is the advice directed towards women? Which tips would be inappropriate for men and why? If you were to write a list for men on television, what would it include? This list was composed in the 1970s; how often to women on television still seem to follow these tips today?